The spiritual teacher and personal coach, Ian Renaud, was seeking a new visual identity that would help express his unique approach in his industry and resonate with his audience on new level.
The spiritual teacher and personal coach, Ian Renaud, was seeking a new visual identity that would help express his unique approach in his industry and resonate with his audience on new level.
/consciously deepen
your inner peace/
quiet, calm, safe space
professional
level of expertise
The idea of this visual identity was to keep it as simple as possible but with minimal details that collerate with Ian’s ideologies. Therefore when it comes to the logo design - we decided on wordmark only.
The “ink traps” features of certain typefaces were primarly designed for printing in small sizes, in order to avoid the excess ink soaking outside the letter’s edges. In this case however I consciously used the typeface with ink traps to underline the brand’s motto of “consciously deepen your inner space”, resulting with bold, minimal, modern and intriguing wordmark.
main concepts
main concepts
main concepts
logo design
logo design
logo design
main concepts
main concepts
main concepts
logo design
logo design
logo design
main concepts
main concepts
main concepts
logo design
logo design
logo design
consciously deepen
your inner peace
we kept headings and titles with all lowercase format to avoid visual disruptions
IAN RENAUD
only brand’s name can use uppercase format and the weight is changed to semi-bold
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paragraphs are the lower case format with possible highlights which can be expressed with semi-bold weight and text aglined justified
ABCDEFGHIJKLM
NOPQRSTUVWXYZ
abcdefghijklmn
opqrstuvwxyz
01234567890
Aa
Due to versality of Trap typeface and minimal approach, we decided to keep the project with only one typeface, however with few rules that would help keep the content clean and calm - regarding it subjects.
typography typography typography
typography
typography
typography
typography
typography
typography
typography
typography
typography
GUNMETAL
background, graphics
text on light surfaces
HEX 0B1F18
STEEL BLUE
background, graphics,
text on dark surfaces
HEX B8CFEB
CRAYOLA
background, graphics,
text on dark surfaces
HEX C7D6ED
LAVENDER
background, graphics,
text on dark surfaces
HEX E1E5F2
SNOW
background, graphics,
text on dark surfaces
HEX F7F3F6
WHITE
background, graphics,
text on dark surfaces
HEX FFFFFF
LIGHT BLUE
CRAYOLA
LAVENDER
SNOW
WHITE
Color palette consists of six colors. The colors were chosen to transmit the peace, calm and knowledge of the brand’s image. Colors can be paired together creating slightly different vibe themes. Colors are neutral however in case of any gender related content, it can focus on feminine colors such as lavender, snow and white combination vs male gunmetal and steel blue combinations.
color palette
color palette
color palette
color palette
color palette
color palette
color palette
color palette
color palette
spirituality
energy
chakras
astrology
healing
knowlegde
expertise
authenticy
calmness
change
responsibility
compassion
the “deep” portraits, with a very offset color palette were choosen, in order to show emotions and abstract concept of guidance or help
content direction
content direction
content direction
content direction
content direction
content direction
content direction
content direction
content direction
The idea of this visual identity was to keep it as simple as possible but with minimal details that collerate with Ian’s ideologies. Therefore when it comes to the logo design - we decided on wordmark only.
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content direction
content direction
content direction
content direction
content direction
content direction
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web design
web design
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