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LOGO
26’
26’
0
1
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monochrome variants
The monochrome logo variants remain as the main logo in two color versions for both bright and dark backgrounds. These monochrome adaptations preserve the logo's impact across diverse contexts and media usage.
01.1
01.2
01.3
LOGO
usage
for smaller spaces or social media profile images, avatars
usage
text only based files, limited space - name oriented placements
usage
full logo consists of 3d wireframe globe icon with KICK wordmark on top of it, the icon is surrounded by circular text - the logo can be used in variants presented in 01.2
reason
full logo in small formats can loose its visibility and readability
reason
the shortened, rectangular shaped wordmark can be used when a full logo or full wordmark can’t be placed
reason
full logo consists of 3d wireframe globe icon with KICK wordmark on top of it, the icon is surrounded by circular text - the logo can be used in variants presented in 01.2
concept
The logo comprises a 3D wireframe globe icon with the 'KICK' wordmark (connected letter I and K reminds of leg kicking) on top of it. This bold and futuristic icon represents the agency's international reach and commitment to transparent opportunities. Surrounding the icon, circular text adds a playful and trendy vibe, while its neony glow aligns with the agency's youthful focus. The logo is a dynamic reflection of its forward-looking approach.
character
futuristic, bold, playful, youthful, trendy, neony
LOGO
01.1
03.2
01.2
COLOR PALETTE
26’
42’
0
2
02.1
COLOR PALETTE
aureolin
#feee35
floral white
#f9f6ed
eerie black
#292929
The color palette is based on main off-white and black tones used as backgrounds, usually represented by photographs or photocopy paper with imperfections that create a desired (a bit of underground) grunge effect. The main and only accent color is aureolin (yellow cobalt) as a version of neon colors used widely last year among brands to attract younger users. The yellow is used in order to attract and intriguied young audience, therefore is used mostely for distorted elements in graphics, brush strokes and catchy slogans. It contrast very well with grunge styled backgrounds and content, creating the youthful, playful, and bold image to the brand audience.
aureolin
#feee35
floral white
#f9f6ed
eerie black
#292929
floral white
#f9f6ed
aureolin
#feee35
eerie black
#292929
The color palette is based on main off-white and black tones used as backgrounds, usually represented by photographs or photocopy paper with imperfections that create a desired (a bit of underground) grunge effect. The main and only accent color is aureolin (yellow cobalt) as a version of neon colors used widely last year among brands to attract younger users. The yellow is used in order to attract and intriguied young audience, therefore is used mostely for distorted elements in graphics, brush strokes and catchy slogans. It contrast very well with grunge styled backgrounds and content, creating the youthful, playful, and bold image to the brand audience.
color palette
02.1
TYPOGRAPHY
26’
42’
63’
0
3
TYPOGRAPHY
03.1
03.2
03.3
NEUTRO
extra bold | wordmark typeface | letter spacing 0% | line height 90%
abcdefghij
klmnopqrs
tuvwxyz
012345
67890
A
The wordmark’s typeface Neutro is a bold sans-serif display font with a modern, bold and youthful character. It’s perfect to vary with Post font one it comes to create different type of message.
post
regular | slogans, headlines | letter spacing 0% | line height 57%
abcdefghijklm
nopqrstuvwxyz
01234567890
A
Post is a handwritten font with chalk alike look. It is used for slogans, headlines, motivational and inspirational quotes in order to connect with the audience and compliment the grunge style from the backgrounds.
DIN Pro
light | paragraph | letter spacing 0% | line height auto
ABCDEFGHIJKLM
NOPQRTSTUVWXYZ
abcdefghijklm
nopqrstuvwxyz
0123456789
Aa
Din Pro is a versatile, neutral sans serif font which balance the heavy style of other typefaces as well as general look of the brand. It is used for paragraphs due to its easy readability.
03.1
03.2
03.3
TYPOGRAPHY
NEUTRO
extra bold | wordmark typeface | letter spacing 0% | line height 90%
The wordmark’s typeface Neutro is a bold sans-serif display font with a modern, bold and youthful character. It’s perfect to vary with Post font one it comes to create different type of message.
abcdefghij
klmnopqrs
tuvwxyz
012345
67890
A
post
regular | slogans, headlines | letter spacing 0% | line height 57%
Post is a handwritten font with chalk alike look. It is used for slogans, headlines, motivational and inspirational quotes in order to connect with the audience and compliment the grunge style from the backgrounds.
abcdefghijklm
nopqrstuvwxyz
01234567890
A
DIN Pro
light | paragraph | letter spacing 0% | line height auto
Din Pro is a versatile, neutral sans serif font which balance the heavy style of other typefaces as well as general look of the brand. It is used for paragraphs due to its easy readablity.
ABCDEFGHIJKLM
NOPQRTSTUVWXYZ
abcdefghijklm
nopqrstuvwxyz
0123456789
Aa
content direction
26’
42’
63’
84’
0
4
the
game
The brand’s content direction is based on collage styled graphics with distored elements, brush strokes and neon chalk alike slogans. Its focused on upcoming teenage football male players therefore the theme is aspirational and football based.
STRONGER
TOGETHER
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BIG
GER
BIGGER
DREAM
BIG
bigger2.png)
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brotherhood
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it's all mental
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stay humble
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the future is yours.
KICK IT.
